MUSIC VIDEO REVIEW - LET YOU LOVE ME BY RITA ORA

Feel like dancing? Like a little bit of RnB action? Or simply just want a decent tune, that is played fairly often on the the daily radio stations? Then Rita Ora has all of that!

Rita Ora, British singer, songwriter and actress. Known mainly for debut singles such as "R.I.P", "Hot Right Now", "How Do We Party" and "Shine Ya Light".  Additionally known for her recurring role on the Fifty Shades of Grey trilogy as "Mia Grey".

The 27 year old, RnB, more recently expanding into the pop genre as well, has welcomed a new debut single "Let You Love Me". This track reflects the insecurities that she is feeling, which are causing problems within a relationship. Essentially, these insecurities are pushing her away from her partner, meaning that she is not letting him love her when that is what she really wants from him. However it is still unclear to fans on whether the song is from a personal experience or written on behalf of someone else's experience. Another way that this song can be perceived is the song, depicts a self-destructive relationship, singing over a set of  programmed drums and a group of atmospheric synths.

As a whole this song has arguably annoying classic pop conventions, with it's under laying beat however still initiates the typical Ora RnB sound. It is a memorable, catchy yet extremely dancey song, that includes a fast start and a averagely abrupt end. "I wish that I could"  express how much this song makes an audience member want to dance. For a RnB fan, this song would most likely be up their ally.

The music video for this tune, is a narrative perspective which Ora herself is playing the female protagonist, making her relatable to her audience and to the watcher; as they get to see what Ora looks like. Her style. As well as getting to feel connected with her as they are given someone to watch who they recognise.

In relation to mise-en-scene, there are primarily 3 locations used, with a couple of sub locations within 1 main location. This keeps the audiences attention, as the audience aren't fixating on one location, which after a short time could get boring for the audience to watch. Moreover the colours used within this video are muted, dark colours to fit with the theme of 'house party'. The lighting is averagely bright, so that the video can be seen by the audience however the light used is colour filtered so, that it fits with the mood of the song.

Parallel editing, can arguably be seen within the beginning of the video as strategically when the camera switches from Rita Ora to the male protagonist both locations, are circular making it feel like a seamless transition as it doesn't alter much. Apart from in terms of texture and character that the audience sees. Furthermore, product placement. It is worth noting that within this video, product placement has been used to create a personal relationship with certain audience members. Synergy. The media term for product placement, has been used by Ora, to expand the personal connection that she has to fans by introducing the use of Virtual Reality (VR) within the video. This deepens the connection with the audience, as they may feel drawn to this one detail. However it is also a way of marketing the product to her audience, thus creating the synergy; as an audience member may be intrigued enough to either buy the product or atleast research more in to it.

Finally, relating to Mise-en-scene Rita Ora's style stays the same throughout the video. From start to finish, Ora is wearing a plain white cropped top showing off her defined body, a pair of washed out blue denim, baggy, ripped jeans with a pair of black ankle high boots and a black mesh sleeved jacket. This can be relatable to the audience, as Ora's style is the depiction of her music genre as well as who she is as a person. Additionally, an audience member may be specifically drawn to her style, making it relatable and personal to the audience for several reasons; one being that they share the same or similar style. Moreover, her outfit can be seen through the use of the different shot variations but, the shot sequence in particular sticks to 3 main types of shots. Close ups, so that the audience can feel personally connected as they are able to see in more detail things like facial expression. Mid shots, so that the audience get some insight into the surroundings of the protagonists and lastly long shots, so that the audience can see more of the background and can get a feel for locations.